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The price of gold is always fluctuating. For our customers’ convenience, we have provided the following charts and tools to keep up-to-date with the current value of your investments, no matter the hour.

PRICE OF GOLD ALERTS

Timing is crucial when dealing with precious metals. To protect your investments, it’s wise to ensure that you buy and sell gold at the best possible price. Lucky for you, Alpha Bullion is on your side. Through our collaborators at Bullion Exchanges, we offer you the chance to set customized alerts and notifications that ping you once gold reaches your target price. These features give you the possibility to take immediate action, whether your intent is to buy gold while its price is low, or sell it once its price has reached a significant high. 

Never miss another market or price opportunity! Simply enter your e-mail address, select a password, and you are ready to create and receive personalized gold price alerts for free. These will help you make informed decisions about the best times to enter or exit the gold market.

  • Gold Price Alerts – Imagine you love a product, but it’s currently out of your price range. Price alerts are ideal for you. You will receive gold price alerts to your e-mail when a particular gold product reaches your set target price. Select your desired product, click on “Price Alert” and fill in the price and quantity. Once this product hits the desired threshold, you will get gold price alerts by email, so you can act while opportunities are still fresh.

  • Gold Market Alerts – Paying attention to the spot price of gold can be tedious. Who has the time to constantly monitor the market? Set up custom market alerts so you don’t have to. Simply click on the “Market Alert” icon, select gold, choose the market movements that you’re interested in, enter a dollar amount or percentage and save your settings. When gold reaches your set dollar price, you will receive an email to make sure you won’t miss the perfect time to maximize your investments.

Log in to or create your free Bullion Exchanges account to manage your ‘Alerts’ section. When creating an account, you can also sign up to receive newsletters, daily deal alerts, and product price alerts.

Gold Price FAQS

HOW IS THE GOLD PER OUNCE PRICE DETERMINED?

Gold is a leading globally bartered asset that is traded on numerous futures markets. The most renowned and recognized exchanges include the New York Mercantile Exchange, the Chicago Mercantile Exchange, the Hong Kong Mercantile Exchange, Zurich, and London. COMEX is the essential business sector for exchanging metals, such as gold, silver, copper, and platinum. Once known as the Commodity Exchange Inc., COMEX converged with the New York Mercantile Exchange in the early 1900s and was designated as the primary division responsible for the precious metal exchange, including but not limited to the designation of the spot price of gold.

When determining the spot price of gold, it is important to note that the calculation is based on the front-month futures contract which is traded on the COMEX. The term “front-month” is utilized in futures trading in reference to the contract month with an expiration date nearest to the present date, which is usually around the same time.

Approximately 31.1035 grams of 24 karat pure gold makes up a troy ounce, while a kilogram consists of 32.15 troy ounces. The gold spot price per ounce is influenced by various factors, including these major ones:

  • Current events: In times of geopolitical or economic uncertainty, and specifically in the event of war, the price of gold tends to climb, because many people consider gold as a safe-haven for investments.

  • Currency and Economic Strength: As the dollar strengthens, the price of gold tends to fall, consequently its price rises as the dollar weakens. Similarly, the price of gold tends to rise when economies struggle. In general, gold is considered more stable than fiat economies or other forms of investments, which leads to this effect.

  • Buying power: When large entities buy/sell gold in bulk, the act alone can impact the gold market, due to the sheer volume of the transaction. For example, countries buying or selling gold can affect the spot price.

  • Market speculation: Gold prices are highly volatile with constant fluctuations, and investors often bet on the prices of gold.

WHY SHOULD I INVEST IN GOLD?

With a rich history amongst almost all global cultures, gold remains a highly popular investment. Although it has multiple uses, its primary function is typically to hedge against inflation in an often volatile futures market, as well as to diversify existing Precious Metals Investment Retirement Accounts.

Gold has been one of the most valuable precious metals throughout human history, used by elites as a symbol of wealth for centuries due to its rarity and its ability to hold its worth for a long time. Historically, it has been the most common way to pass on one’s wealth as an inheritance from one generation to the next.

Gold is considered a worthy investment, with coins and bars available for purchase in various sizes, ranging from one gram to a whopping 400 ounces. At Alpha Bullion, we carry a wide selection of gold products to suit the likes of both savvy investors and passionate collectors.

Being the most reliable investment commodity available, gold has proven to be a perfect way to diversify your investment portfolio and an excellent safeguard against volatile currency.

ARE THE GOLD SPOT PRICES THE SAME NO MATTER WHERE I LIVE?

Yes, the price of gold in India, China, Brazil, Australia, Russia, or any other country in the world would be the same as the price of gold in the United States at any particular time. In the absence of the same gold spot price worldwide, an arbitrage-free market could not be possible.

WHAT IS THE GOLD/SILVER RATIO?

It is the number of ounces of silver required to buy one ounce of gold. Silver and gold price chart history and the fluctuating gold/silver ratio is often used by investors to analyze how much silver is worth in comparison to gold, to evaluate if one of the two is overpriced at any given time. This enables investors to determine whether it is a favorable time or not for either buying or selling one of these commodities.

WHAT ARE BID AND ASK PRICES?

The Ask price is the lowest gold price which a dealer agrees to when selling gold to a buyer. The Bid price is the highest price which a dealer agrees to pay when buying from an investor who is selling gold in the market. In other words, if you intend to buy gold from a dealer, you will pay the ask price, but if you wish to sell your previously purchased gold to the dealer, you will pay the bid price. The difference between Bid and Ask prices is referred to as bid-ask spread, or simply, the spread.

WHY CAN'T I BUY AT THE GOLD SPOT PRICE?

The gold spot price is the cost at which a product can be executed and delivered on right now. It does not consider the premium or added cost of a bullion coin beyond the market estimation of the metal content the commodity encompasses. A manufacturer marks up the price due to the minting costs and sells it to a dealer. A dealer thereafter further marks up the gold bullion prices in order to account for distribution costs and a minimal dealer fee and sells it to individual buyers and investors. Through our partners at Bullion Exchanges, Alpha Bullion offers gold in various forms of investment with free shipping at the lowest possible markup from the spot price.

WHAT IS THE DIFFERENCE BETWEEN AN OUNCE AND A TROY OUNCE WHEN LOOKING AT A PRICE OF GOLD CHART?

An standard ounce is equivalent to about 28.349 grams and is used as a measure for almost all common commodities. Gold, however, is always measured by the troy ounce, which weighs about 31.103 grams. This standard of measurement was adopted by the United States for standard coinage in 1828, but it was created in France during medieval times.

WHY DOES THE PRICE OF GOLD CHANGE SO OFTEN?

The gold rate is influenced by current events, market speculation, currency values, supply and demand, and buying power. Wherever one or more of these fluctuate, the price of gold changes, though in general, it has historically been quite stable.